We build and run the client acquisition infrastructure behind high-growth American law firms. You are reported on cost per signed case — never on impressions.
30 minutes. With a partner, not a sales representative. No deck.
A $9,000 cost per signed case is disciplined in mass tort and ruinous in family law. An agency that cannot tell you which one your firm is running is not managing your budget — it is spending it.
Marketing generates interest. Infrastructure converts it into signed matters.
We build each system, run it, and answer for the numbers it produces. No strategy document and an invoice.
Reach the claimant at the moment of decision.
Deliverable: A live account structure in your own Google Ads account, under your ownership.
The landing page is the courtroom of first impression.
Deliverable: Your domain, your code, your data. Nothing rented, nothing held hostage.
The firm that answers first signs the case.
Deliverable: Zero lead leakage, evidenced by a weekly reconciliation against your CRM.
Cost per signed case, and case value acquired.
Deliverable: A dashboard you can open at a Monday partners’ meeting and act on.
Infrastructure is live inside thirty days. You see attributed case data before the first quarter closes.
We map the auction in your venues — who is bidding and what they pay — then place timed test inquiries through every channel you run. Most firms find their response gap here.
You receive: A written market and intake audit. Yours to keep whether or not we proceed.
Case pages, tracking, call routing, CRM integration and campaign structure, each reviewed against your state bar’s advertising rules before a dollar of media is committed.
You receive: A staged environment you sign off on personally.
Media goes live on a constrained budget. We are not chasing volume in month one — we are establishing a defensible cost per qualified consultation and confirming intake holds under load.
You receive: Weekly calibration calls and live dashboard access from day one of spend.
Spend expands into adjacent venues and matter types, each held to the same threshold before it is funded. The objective is a market position competitors cannot afford to displace.
You receive: A monthly partner review, and first refusal on adjacent practice areas in your market.
A campaign structure that performs in commercial litigation will quietly bankrupt a family law practice. We build to the economics of the matter.
Motor vehicle, trucking, premises, wrongful death. Speed to contact decides it.
Qualification-heavy intake against active filing deadlines.
Inquiries arrive at 2am. After-hours answer rate decides who is retained.
Long deliberation, discreet research. Tone carries the conversion.
Lower matter value, high referral yield and lifetime relationship.
Sophisticated buyers researching counsel. Authority beats volume bidding.
Wrongful termination, wage and hour. Heavy pre-screening protects intake.
Language-segmented campaigns, with intake staffed to match.
Practising outside this list? We take adjacent areas selectively, and will say plainly if your economics do not suit the model.
Every figure carries its measurement basis. An unattributed statistic is marketing; a footnoted one is an exhibit.
Lower cost per signed case
Median reduction, first two quarters of engagement
Median lead-to-first-contact
Across all active accounts, trailing 90 days
Blended return on ad spend
Measured on executed retainer value, not projected fees
Median largest contentful paint
Case pages, mobile, cellular connection
Lead reconciliation
Every inbound contact matched to a CRM record, weekly
Firm per practice area, per market
Contractual exclusivity, no exceptions
Eleven attorneys, $84,000 monthly spend across two vendors, no attribution beyond form-fill counts — and a Saturday test inquiry that went unanswered for 41 hours.
We consolidated the account, rebuilt around matter type and venue, and installed sub-sixty-second routing with weekend cover. Cost per signed case fell from $6,410 to $3,890 across two quarters on comparable spend.
Four attorneys against two national brands bidding hard on generic divorce terms, with consultations showing at 52%.
We withdrew from head terms entirely and rebuilt around situation-specific intent. Show-rate reached 79%, cost per retained matter down 34% on a 22% smaller budget.
1. Median across accounts with six-month minimum tenure and $25,000+ monthly spend, against the client’s own pre-engagement baseline. 2. Trailing 90 days, all active accounts, form submission to first outbound attempt. 3. On executed retainer value reported by the client, not projected fees. 4. Field data, mobile, 75th percentile. 5. Weekly reconciliation against client CRM records. Client identities withheld by agreement.
Two firms in the same practice area and market bid against each other in the same auction — we would be raising your cost per case with our other client’s budget. So when we take a plaintiff firm in Tampa, the next Tampa plaintiff firm is declined, and told why.
The audit costs nothing and is yours either way. Whether your market is still open is the separate question.
Direct partner-level strategy · Mutual NDA available before the first call
No boilerplate deck, no junior account manager · Response within one business day
Every conversation held in strict confidence
Thirty minutes with a partner. Bring your current cost per signed case if you have it — and if you do not, that is the first thing we will establish together.
You will hear from us within one business day at the address you provided.